The Funko Pop toy shop looks set to corner this market niche. There are AC/DC and Jimi Hendrix figures. There is a Johnny Cash action figure, as there are numerous other products endorsed by the Cash estate. There are action figures you would hardly be surprised to be flooding the market. Ebay features numerous deals on these pint-sized collectibles. The company specializes in 7-inch statuettes of the likes of Jimmy Page, Jimi Hendrix, or Freddie Mercury. The Iggy punk rock action figure is made by NECA. For those interested in the toy, web sites still sell it for around $15 in all its chiseled glory. It now belongs as much to the world as it does to its creator Jim Osterberg. The character of Iggy Pop has become akin to a myth of folk tale. One look at a towering performance of the great man and visions of superheroes are instantly drawn up by the imagination.ĭescribed by fans and peers alike as the godfather of punk, seen by Henry Rollins as the Bruce Lee of rock and, to some, even worshiped as the king of rock n’ roll (a statement I would back up gladly) it makes sense that a larger than life character such as Iggy would be bestowed with the honor of having his very own action figure.
(Note that while I understand that there’s a difference between dolls and action figures, I’m not entirely clear on the details). When it comes to the emerging market of rock n roll star action figures, Iggy Pop is represented, naturally. (For the record KISS officially licenses guitar strings for air guitar! Dwell on that for a moment!) But, some of the other action figures available to fervent collectors, tread the line between the weirdly uncomfortable and the down right fun. Of course, this follows in the footsteps of marketing strategies of bands like KISS, who, starting with the 70’s, focused heavily on the merchandising side of their business. Think Star Wars merch, but with music action figures instead! Or… perhaps we’re getting ahead of ourselves with the marketing potential rap. They’ve decided to make action figures based upon the glorious likeness of rock musicians.
Now, a few toymakers with their ear to the ground have taken these simple principles to heart. These are the make-believe characters possessing superpowers, characters with a selfless desire to change the world, those who appeal to all demographics. The crafting of action figures is a business that normally focuses on the assumed physical likeness of world-famous comic book superheroes.
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